In today’s fast-paced media environment, understanding a brand's reputation requires much more than traditional surveys. Historically, companies have relied on survey-based models like RepTrak to gauge their public standing. These models, while valuable in their time, are increasingly showing their limitations. RepTrak and similar approaches are built on survey data—opinions collected from limited sample sizes—which makes them lagging indicators.

In contrast, PRscore developed by measuredPR offers a comprehensive, media-driven solution that looks beyond surface-level sentiment and surveys, providing a more real-time and strategically aligned view of brand reputation.