Automotive EV Brand Perception Report - Jan. 2025
Brands included in the report include Ford, General Motors, Tesla, Toyota, Honda and Volkswagon
AI / High Tech Brand Perception Report
Brands included in the report: Google, Apple, Microsoft, Oracle, and IBM.
Coming Soon
About the EV Brand Perception Report -
Jan 2025
The EV market is at a critical inflection point. While
consumer adoption accelerates, media narratives are
shaping public trust, innovation leadership, and brand
reputation in ways automakers can’t afford to ignore.
Yes, Let's Chat
I'm interested in learning more about measuredPR.
Yes, Let's Chat
I'm interested in learning more about measuredPR.
How PRscore works
PRscore evaluates earned media sentiment, reach, and engagement across four key
categories:
- Innovation – Is the brand seen as a leader in EV technology, battery advancements, and product development?
- Consumer Trust – How confident are consumers in EV reliability, safety, and the brand’s ability to deliver?
- Brand Perception – Does the market see the brand as a serious EV contender, or lagging behind?
- Brand Reputation – Is the company’s leadership, strategy, and competitive positioning viewed positively?
Each category is scored out of 100, based on a number of factors, including: headline impact, sentiment distribution, and engagement levels.
PRscore Methodology applied to Auto EV Brands to understand Perception
measuredPR’s PRscore methodology analyzed over 50,000 media and social discussions from Jan. 2025 on Tesla, Ford, GM, Toyota, Honda, and VW—providing a data-driven look at how these brands are perceived in the electric vehicle (EV) space.
Yes, Let's Chat
I'm interested in learning more about measuredPR.
Stop measuring your PR efforts based on antiquated models, switch to measuredPR
Contact
