The PRscore Methodology
Embracing a Strategic Mindset - from Data Provider to Strategic Advisor
PR Leaders have the opportunity to significantly influence their organizations' direction and success, shaping both communication strategies and fundamental corporate decisions.
With the PRscore methodology, we make this a bit easier!
PRscore Framework
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Steps Getting to Insights
1
Define your business priorities
Work with corporate leaders to define your business priorities to measure against.
2
Define your media sources and scoring factors
Target industry sources, Tier reach levels, and scoring factors will be defined in this step.
3
Agree to a set of competitors to measure against
List your competitors to benchmark against.
4
Agree to reporting cadence
This could be an ad-hoc, monthly, or quarterly reporting cycle.
Are you ready?
Let's Go!
Get your PRscore to understand where your brand stacks up against your peers
Stop measuring your PR efforts based on antiquated models, switch to measuredPR
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